Need for evidence measures the extent to which an investor requires convincing to engage with responsible investing.
Outputs:
The assessment places investors into three categories.
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Low |
You have a low need for evidence, which means that you may not need much evidence to trust that an investment will likely deliver a promised positive social impact. However, make sure you are comfortable that your investments are meeting your sustainability requirements. |
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Medium |
You have a medium need for evidence, which means that you may need to see some, but not a great deal of, evidence that an investment will likely deliver a promised positive social impact. Make sure your investments are meeting your sustainability requirements, but don't let this lead to inaction. |
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High |
You have a high need for evidence, which means that you are keen to see strong evidence that an investment will likely deliver a promised positive social impact. Make sure your investments are meeting your sustainability requirements, but don't let this become an excuse for inaction. |
How to use it
Need for evidence helps with investor conversations and marketing by highlighting those individuals that need a little bit more information to convince them about the positive impact that their investments are making.