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Familiarity Preferences

Familiarity Preferences measures the preference for investment solutions that feel familiar and have a strong story.

Outputs

Low

You have low familiarity preference, which means you tend to be comfortable with unusual or novel investments, and do not need a strong narrative to be comfortable with an investment.

Medium

You have medium familiarity preference, which means you tend to gravitate towards familiar investments, but will invest in the unfamiliar if the benefits are made clear.

High

You have high familiarity preference, which means you tend to be uncomfortable with unusual or novel investments, and may need a strong narrative to be comfortable with an unfamiliar investment.